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The Judge



Faran Niaz

CEO and Founder


Faran Niaz is listed amongst the ‘Top 100 Global CX thought Leaders for 2021’ and is the co-author of the Best Seller book on Amazon ‘Customer Experience 4 – CX4’. He has over 25 years of experience as an accomplished Customer Experience, digital transformation, and change management expert with some of the top financial institutions in the world including Citibank, Mashreq & ADIB. He has been the architect of winning multiple CX awards and creating a unique record of moving one of the Banks in UAE from 23rd position to No.1 Bank in customer experience and maintaining it for record 7 consecutive years. He is a globally recognized Motivation & Keynote Speaker and Awarded by ‘Awards International’ as the most experienced ‘Custom Experience judge’ chairing over 20 events.

His Consultancy, CX Future helps organizations elevate and transform their customer experience to the next level with a mission to solve organizations pains in customer engagement across various channels and processes using advanced CX Maturity Matrix models providing in-depth analysis and evaluation based on VOC metrics, NPS, CSS, CES surveys, customer centric design, Employee engagement, Agile journey mapping, digital online and mobile transformation in line with global CX benchmarks. Faran also guides organizations prepare and WIN! the prestigious International CX Awards to help them recognize, celebrate and showcase their achievements in the field of customer experience at Global stage.

Faran is also an Award winning Photographer with his work exhibited in Italy, Thailand, United Arab Emirates and Pakistan.



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